What happens at the Madeira Tourist Information Office?

The office hosts cultural events and gastronomic workshops that showcase the richness of Madeira, including tastings of regional products and traditional Madeiran recipes. This approach enables visitors to enjoy authentic experiences and brings both tourists and the general public closer to the island’s culture and traditions.

The Madeira Tourist Information Office in Lisbon acts as a networking hub connecting tourists, travel trade professionals, producers and institutional partners. It facilitates the promotion and sale of regional products, supports both B2B and B2C experiences, and provides strategic information that strengthens commercial relationships and enhances the destination’s visibility, helping convert interest into tangible business opportunities.

Through an annual programme delivered in partnership with local producers and stakeholders, the Madeira Tourist Information Office in Lisbon helps promote products that reflect the quality, authenticity and values associated with the Madeira Brand. By creating immersive experiences and strategic events, the space generates synergies that benefit all stakeholders across the tourism value chain, strengthening Madeira's competitiveness.